ATG Poster Mockups
Digital Design Brainstorming
The first poster design I created was before I had the Digital Marketing Manager role. I was familiar with the festival branding aesthetic from prior years so I created a mockup lineup to go along with the mockup poster. It was awesome to see that I had predicted a couple of the artists on the official 2022 All Things Go (ATG) roster.
In 2021, ATG had line drawings of clouds on their merchandise and it seemed like it was popular amongst the fans too. This is what inspired my drawings since it was one of my favorite branding designs they had used which I also encourage for future rebranding designs.
After officially moving onto the Digital Marketing Manager role, the lineup was completed and the discussion of the 2022 poster continued. I created a few new mockups since the gradient theme and realistic cloud logo was something that was being heavily considered. My designs also incorporated a “futuristic” aesthetic that had been discussed as well.
Mock up Lineup - Sketch Themed
Poster Mock up - No Lineup
Gradient poster designs based on company vision
